Qualitative and quantitative are the two most famous research methods to gather the data for your research paper. While choosing the research method, most of the students don’t know about the best research method for their research papers. As a researcher, if you want to uncover thoughts and opinions in your research paper, the qualitative research method is the best research method for you. On the other hand, if you want to quantify the problems to generate the numerical data, the quantitative research method is the best choice for you. This comparison is showing that these two research methods have their importance. Here, we will discuss the importance of the quantitative research method over the qualitative research method.

More Scientific and Control Sensitive:

If you have chosen a quantitative research method, you will have to gather a huge amount of data even if it related to digital marketing. After gathering a huge amount of data, you will have to analyze it statistically. This is the best way to erase bias from the data. If more than one researcher is working on the same problem by using the quantitative research method, they will get the same results. Therefore, we can say that it is more scientific than other research methods. It is also allowing the researchers to get more control over the data. While gathering the data by using this method, you can remain at the distance. It means that you can easily make the outside perspective over the data. That’s why it is more control sensitive than other research methods.

Less Biased and Focused:

If you want to create the best quality content for your research paper, you will have to show less biasing. Moreover, you should also separate it from the data. The quantitative research method is allowing the researchers to separate it from the data. It has clearly defined questions. You can provide only objective answers to these questions. Therefore, the researchers will get fewer chances to show bias in the data. Along with less biased, it is more focused. Before starting this research method, you can determine the design of the study. After that, you can use research to test the theory. Based on your observations and analysis, you can either accept or reject the theory.

You Can Get Statistically Valid Results:

While conducting research, we have to select the sample size of the population. If you are following a research method other than the quantitative research method, you can select small sample size. By using this small sample size, you can’t gather statistically valid results. If you are using a quantitative research method, you can select large sample size. As a result, you can gain the statically valid results of the data. If you want to enhance the reliability of the study, you can replicate or repeat the study. Due to the higher reliability of the study, you can easily get approval for your research paper. You can easily publish your research paper in the most famous journals.


After completing the research paper by using quantitative research methodology, we can easily generalize its results over a larger area. After generalizing the results, we can easily predict future results. We can also use these results to find the casual relationships between terms. To generalize the results over a wider area, you should be very careful while selecting the sample. You should follow a well-designed process to select the sample. This sample should also be representative of the study population. If a researcher doesn’t follow a well-organized process while selecting the sample, he can’t generalize it over the wide population. Moreover, he will have to face problems to get the required results. Moreover, we will also gather the data in non-textured forms. As a result, it is easy for us to generalize the data.


According to a dissertation writing service, we can easily make predictions with the help of quantitative research. We can also establish the facts. Moreover, we can also test the already stated hypothesis. After gathering the data by using this methodology, we can also find the evidence. By using these pieces of evidence, we can easily support the existing hypothesis. In some cases, it doesn’t support the existing hypothesis. We can also use this data to test and validate the already existed theories. After testing and validating the already existed theories, we will know why a specific phenomenon is occurring. It is also a structured way to gather the data. We can use various tools like questionnaires to collect the data.

Pertinent in Later Stages of Research:

The researchers can get the most reliable results with the help of quantitative research. That’s why they can easily recommend it in the later stages of the research. When you will use it in the later stages of the research, you can also get accurate results. It is also the best research methodology to show consistency in the data. To ensure consistency in the data, you can generate the data in numerical form. While writing the research papers, you will have to convince donors. To get donations from the donors, you will have to convince them that you are working on something interesting and valuable. After generating the data from the quantitative research methodology, you can easily convince the donors. Moreover, this research methodology has higher credibility among the influencers.

Fast and Useful for Decision Making:

No doubt, after selecting a research methodology to gather the data, the next step is to gather the data. If you will select a qualitative research methodology, you will have to spend enough time gathering the data. It means that it is not a quick way to gather the data. On the other hand, if you will select a quantitative research methodology, you can quickly gather the data. For example, you can gather the data by conducting interviews on telephones. After gathering the data, you can easily analyze the data by using statistical software. You can also use this data to make better decisions. It is also the best tool to gather the data based on the market sizes and user preferences of the customers. After quickly gathering and analyzing the data, you can also take quick decisions.