Video marketing is a great way to increase visibility for your business online. It’s also an excellent way to offer more value, personality, and information about the services you provide. But even if you’ve got all of this figured out, there may be one question lurking in the back of your mind: “How do I make video marketing work for my business?”. With these 6 video marketing tips, you’ll be well on your way!
6 Tips for Video Marketing for Businesses and Startups
Video Marketing Tip #01 – Define What Makes Your Business Unique From Competitors
Don’t just focus on what makes your product or service unique but what makes it so special compared to other similar products or services offered by competitors. You should spend some time understanding how people currently solve the problem you are trying to solve and how they currently relate to the product or service you provide. Then, define your unique selling proposition (USP) – what makes your business stand out? You should then incorporate this USP into each video that will be distributed online for maximum impact.
Video Marketing Tip #02 – Make It Actionable
Most people prefer watching videos rather than reading through long articles on their mobile devices because it’s easy to follow along when someone is demonstrating a process instead of just talking about it. This tip can help increase engagement with viewers who may stop viewing if there isn’t something happening every few seconds. Keep things moving by making sure not only do you show them but tell them exactly what they need to do in every video. This could include instructions on how to use your product or service, demonstrations of what happens when they take the steps you’re suggesting, and even testimonials from people who have successfully completed these actions.
Video Marketing Tip #03 – Make It Shareable
Videos are much more likely to get shared online because viewers want others in their network to be aware of what it is that makes your business unique compared with competitors. With this tip, ensure all videos produced for marketing purposes are optimized for social sharing by including a link back to the original source where possible and encourage viewers to share it with their connections both within your industry and outside if applicable. You should also consider adding relevant hashtags that help increase exposure once uploaded onto social media platforms.
Video Marketing Tip #04 – Don’t Make It Too Long
Many people have very short attention spans, especially when they’re scrolling through their social media feeds. With this in mind, keep your videos to around two minutes maximum so that it’s easy for viewers to engage and remain engaged. If you can’t avoid it and actually need to create a video that is longer, consider breaking it down into smaller chunks and uploading them separately over a period of time. This will help make sure viewers don’t lose interest before the video is finished which could lead to poor engagement rates.
Video Marketing Tip #05 – Don’t Be Afraid To Use Animation!
Even though many businesses think animated videos aren’t suitable for business purposes, there is plenty of research available online showing how effective this technique has been for boosting conversion rates and sales revenue. Many people prefer watching these types of videos compared to more traditional methods like using a whiteboard or PowerPoint presentation because they are easy to follow along while also being interesting, engaging, short in length (between one and two minutes), and fun. If you don’t feel confident doing it yourself, you can always hire a video production company to help you create an excellent animated video for your business.
Video Marketing Tip #06 – Don’t Forget To Optimize
Ensure you optimize all videos for SEO purposes by including keywords throughout the script. This will ensure your videos get found by as many people as possible, especially if they are relevant to the keywords you’re using. You should also include a call-to-action at the end of each video to encourage viewers to take action such as visiting your website. This can help increase your business’s chances of ranking higher on search engines and getting more visitors which should then lead to increased revenue.
Video marketing can be a great way to increase your reach and customer base by giving viewers the information they’re looking for in an easy-to-digest format. The more videos you produce related to different aspects of your business – such as product tutorials, comparisons with competitors, social media marketing content creation advice – the better chance that it will rank on search engines like Google and YouTube because their algorithms love fresh content (and there is no other type quite like video). These tips should help make sure your video marketing gets off to a successful start and generates results quickly rather than out over time so make sure to apply them in your strategy.